About

Studio Sedaiia is a visual studio with a foundation of 20+ years in traditional design and visual production, operated by John Patrick. Available as an independent creative and visual production partner for agencies, production companies and artist rosters worldwide. Get in touch and let's work. We are based in the Netherlands, Europe.

Sedaiia is a playful interpretation of the Javanese word “sedaya”, which literally translates to “everything”. As a creative, John Patrick has explored a wide range of disciplines: music, illustration, web design, photography, graphic design and tattooing.

About the studio

  • Studio Sedaiia is an independent creative studio that makes AI films, campaigns, commercials and branded content. The studio combines AI production with 20+ years of experience in design and visual production.

  • Studio Sedaiia works with advertising agencies, production companies, brands and artist rosters worldwide, as an independent creative and visual production partner.

  • Studio Sedaiia is based in the Netherlands, Europe, and works remotely with clients worldwide.

AI-production

  • An AI film is a video made largely with generative AI tools instead of a traditional film shoot. At Studio Sedaiia, every frame is art-directed and refined by hand, so the result looks like a crafted production, not generic AI content.

  • Studio Sedaiia mainly works with Runway for image and video generation, combined with traditional design and editing tools for art direction, compositing and finishing.

    Additional tools:
    Suno, Higgsfield, Claude, Chat GPT

  • Yes. All work is produced with tools that allow commercial use under paid licences, and usage rights are agreed per project.

  • Every project is led by an experienced art director. Studio Sedaiia controls look, consistency and detail across every shot, and filters out the typical “AI look” before delivery.

Collaborations

  • Yes. Studio Sedaiia can work behind the scenes for agencies and production companies, on pitches and campaigns.

  • Every project follows three steps: brief, concept and key frames, then production and delivery. You see and approve the visual direction before full production starts.

  • Most projects take 1 week from brief to delivery, depending on length and complexity. Pitch visuals can often be delivered within 2 days.

  • Pitch visuals and key frames start from €1,500. AI films and commercials typically start from €5,000 (excl. VAT), depending on length, deliverables and usage rights.

    Get in touch for a quote based on your brief.

  • Fill in the contact form with your project type, budget and timeline, or email hello@sedaiia.com. You’ll receive a response within 2 working days.